International strategic marketing Essay Example | Topics and Well Written Essays - 1500 words

International strategic marketing - Essay Example With so many companies with plethora of products, the market is merely clattering and when to enter into this market, one must see the background, the existing pleaers and the detailed product preference. In spite of the big names like Perfetti or Nestle, the domestic compatriots are ready to give a run for the money and to optimize the market potentials one must look for an wise approach. Albeit being considered as of inferior quality, the companies like Lebanon’s Gandour, Israel’s Strauss-Elite, and Iran’s Dadash Baradar are on the helm of the affair because of their price competitiveness and the attractive get up strategy. To enter into this market and make the presence felt in a formidable manner needs a shroud market strategy orientation and proper positioning. When each and every player are hell bent in entering a thriving market, when the potential is enormous, it needs to be understand that the milieu can not be free for all type. The thriving market, the proper positioning and a forceful promotion which includes a proper background study in cross cultural environment is the need of the hour. The theories are there to contemplate the situation but in hard reality, one has to be the winner to survive. That is the order of the day and the yardstick of the rule. Back Ground The situation that leads to this hype in the market of confectioners are not created overnight. The social milieu, the other factors are also responsible for the same. Predominantly Muslim population of the said terrain carries a deep rooted of socio cultural condition that is also responsible for this northward posting of the sales graph. The month long festivity during Eid and several other festivals, coupled with the gifting habit had definitely fueled the surge. (2) Apart from that, the diversified choice of customers with different type of liking has opened new vistas to the manufacturers. Not to mention, the deep pockets of the population has given the manufac turers the fullest chance to experiment different conceivable combination in full throttle, resulting a good and holistic growth of the said market. Objectives The objectives of choosing the Middle East Region are to grab the opportunities in both hand. A swelling market with an average GDP growth of around 20 %, the youths and old alike who had developed their affinity towards confectionaries, unlike western countries, where the market is thriving though the anti campaign masquerading as health consciousness etc still persists. The Middle East Positioning The modus operandi of this dissertation is the positioning of a new product into the confectionary market in Middle East. The situation to be dealt in a delicate manner. As per the survey, the No 1 position is being taken in the same field by Nestle followed by Modern Food. The local players, as discussed, have the formidable presence. At this backdrop, these policies are to be implemented- 1. The authority must think of Providing Manufacturing License to the local players. The existing players are indeed interested in this short of arrangement. It will also buffer the tough competitions from the major players abroad like Nestle, Cadbury or Master food for that matter. The lowered tariff rate also plays a major part in amalgamating the